TikTok is not sure if this is a pair of shoes or a sponge

TikTok Shop: What’s Happening? The Impact of Advertisement on Children’s Health and Related Adversarial Activities

The platform is just six months old in the U.S., and most of the initial policies are expected to change. The Information reported in January that the company plans to increase seller fees for most items from 2% to 8% in July and that subsidies like free shipping and coupons are also likely to be rolled back.

“You have an advertising message coupled with something that’s very pleasurable, rewarding, satisfying and fun. And so it’s activating this emotional part of your response to an advertising message. It’s happening in a way that’s unconscious.

It is hard to tell the difference between entertainment and advertising when there are facts integrated into the experience.

The impact of advertising on young people is studied by an associate professor of pediatrics at the University of Michigan.

“I have a friend who actually started doing TikTok Shop. She posts maybe three seconds of the product and gets 100,000 views in like an hour, which is insane. So I think it’s really promoting that too, which is why we’re seeing more and more of it,” she said.

TikTok Shop is taking on Amazon — One viral video at a time: A generation-zer user’s frustration continues to grow

“I know a lot of people around me use it to kind of unwind, relax at the end of the day or when they’re taking a break,” she said. There’s not a lot of it. It is mostly because you are trying to relax after a long day.

Even though she’s a Generation Z user, her frustration is not very common. Shops have become a distraction from the stress of everyday life for many young people.

And if a user decided to cash in on it, they were rewarded with more views, something McCormick thinks is intentional.

She said that she didn’t like seeing funny videos and more and more advertisements of things she doesn’t need.

Maia says the marketplace has made it harder to find content and she has been spending less time scrolling.

Others have reported similar issues, like Sarah Biggers-Stewart, who took to the platform itself to share her experience. After shipping hundreds of orders lodged in the app, she said TikTok canceled them and refunded the money even though she shipped the orders “well before the cancellation date.”

This led TikTok to automatically cancel $2,000 worth of orders, although Mushamel said she was able to resolve this with the help of her support agent.

The shipping times were in place so that buyers were getting the best experience, and that sellers had access to the platform’s support and can appeal unfair decisions if they feel like it.

TikTok is unique in the amount of time it is able to hold people’s attention. The numbers vary, but most estimates say the average user spends more than an hour scrolling daily, and the app has one of the youngest user bases of any major social media platform.

Source: TikTok Shop is taking on Amazon — one viral video at a time

Introducing TikTok Shop to the Social Media Age: How Do Small Business Owners Get Their Product? A Conversation with Mushamel

“I think Amazon is going to have a competitor like they’ve never seen before,” she told NPR. She said that the social media powerhouse will have to temper its expectations of small business owners who use the app.

We want stuff yesterday as a society. We have been conditioned with Amazon Prime. The TikTok shop kind of launched with the same expectations as the sellers, that makes it hard for small businesses to keep up.

Mushamel’s business sells nail and beauty products, and she started using TikTok Shop in the alpha phase before its official launch. She said the platform had been life changing.

And just who is doing the selling has also shifted. Content creators are now selling their own products rather than getting an ad from a brand’s account.

A TikTok spokesperson declined to share any revenue figures with NPR but said more than 5 million new users made a purchase during the Black Friday and Cyber Monday period last November.

According to The Wall Street Journal, the company sold about $7 million of goods a day in the US in the beginning and is hoping to make millions more this year.

It is positioning itself as a kind of Amazon for the social media age: a full-service, integrated marketplace where people can buy things with only a couple of taps of the screen.

Source: TikTok Shop is taking on Amazon — one viral video at a time

TikTok Shop Reveals Hunter Schafer’s Sneaky Look at a Kardashian’s Under-the-Sun Outfit

I’ve used eyelash product under the sun. About a year ago I tried this, and it has completely changed the game,” says @wellnesswithlys, in a post that has more than 370,000 likes.

The TikTok is captioned with “i will never use another Serum!!” and shows a young woman holding a small tube and telling her followers how amazing it is.

When I recently made a video about the design theory of an artist I enjoy, a commenter asked where I bought a piece of art hanging on the wall behind me — I didn’t even realize it was in the shot. The mind goes to shopping even if it has nothing to do with the content of the video. In the end, perhaps TikTok’s automatic matching doesn’t need to match, either.

More and more, TikTok has felt like an endless shopping list of things I should buy. Calming, ASMR-ish journaling videos eventually devolve into a list of all the brands that make washi tape and pens. Fashion content on TikTok is largely influencers unboxing gifts or recommending products instead of talking about the actual items.

Other TikTok users have noticed the very bad shopping recommendations, too. There are dresses that don’t fit in with TaylorSwift’s outfit that are on the shopping link.

As the video was ending, a button popped up prompting me to view items in TikTok Shop related to the shoes. The embellished heels are by Maison Maison and retail for over $2,000. What could TikTok possibly have for sale that come close to them?

As I was scrolling through my feed this week, a video from an account I don’t follow popped up discussing actor Hunter Schafer’s Grammys afterparty outfit. The account has a modest 43,000 followers, and the video has less than 8,000 views. It followed the typical outfit breakdown format: identifying the designer of Schafer’s dress, showing a few different angles, and adding close-up shots of her shoes.