Netflix’s anti-password sharing rollout in the US and other countries is a surprise for the Netflix users in the United States and Latin America
Based on info sourced from Netflix’s support pages, The Streamable reported on Tuesday details about its upcoming anti-password sharing efforts. While it has been established that the setup for US streaming subscribers could not be confirmed, it hasn’t said what it might look like.
Asked about the reports, Netflix spokesperson Kumiko Hidaka explains in an emailed statement to The Verge that “As you may remember, we rolled out Extra Member in Chile, Costa Rica, and Peru back in March. But the US (and other countries) don’t have it… The only thing we know about paid sharing is that it will start rolling out more broadly later in the first quarter.
The rules on the archived page state that only the people located in your primary household can use a single Netflix subscription. In order to use a single subscription, you must connected to the internet at your house’s primary address, open the app, and watch something at least once every 31 days.
When it comes to how it will push users in the US and other countries to purchase sub-accounts for exes, cousins, former roommates and complete strangers who are on their accounts, it is not yet clear.
In Latin America last year, users who don’t live in these countries were charged to access their account, similar to what users in these countries will now have to pay.
The new rules make it possible for subscribers to pay for two other people to use their account. In Canada, New Zealand, and New Zealand dollars are the most expensive at 9.09, followed closely by 9.06 in Portugal and Spain.
Netflix’s stock price slump explains the loss of $psi$ million subscribers in a password-violating online shopping spree
The streaming giant, which lost a lot of subscribers last year, said in a post Wednesday that password sharing limited its ability to invest in new content.
The company, which has turned a blind eye to password sharing for a number of years, said that users were confused about when and how they could share their accounts.
Users in several countries will be asked to create a “primary location” which will ensure that all of the household watches are from the same account. A new “manage access and devices” page will allow members to more easily control who has access.
But the stock has rallied 24% since the start of the year, lifted by the falling value of the US dollar. Netflix generated over half of its revenue in 2022 from outside the United States, so whenever the dollar loses value its international sales and earnings get a boost once translated back into the currency.
Concerns about streaming subscription fatigue and increased competition from Disney and Apple caused the stock to plunge over 50% last year.