Do you think Netflix can get back the crown from XBOX Game Pass?

Towards a Stronger Infrastructure for Cloud Gaming: Netflix’s Case for Streaming Gamecomics and Classical Classical Games

One hurdle Netflix will have to overcome is building a strong technical infrastructure for cloud gaming. Streaming games is a “different animal” than streaming movies and TV shows, Joost van Dreunen, an adjunct assistant professor at the NYU Stern School of Business, said in an interview. Netflix’s backend is based largely on Amazon Web Services, which isn’t ideal for streaming gaming, especially for multiplayer games, according to van Dreunen. In order to create better experiences and reduce latency, big studios like Riot Games have built out their own technological backbone and they need to do the same thing for cloud gaming.

van Dreunen pointed out that competitors such as Disney and HBO followedNetflix’s example of transforming their business from mailing DVDs to an almost entirely digital business. Van Dreunen said that it would be up to the competition to figure out how to slot games into their cloud infrastructure.

Google, on the other hand, couldn’t figure it out (or didn’t want to take the time to), as it shuttered its in-house Stadia studios a little over a year after the service launched. Some titles, such as New World and Lost Ark, have failed at Amazon. Both New World and Lost Ark are not available on Luna.

Keeping the Game: Streaming Inside an Internally Developed Company, with an Intrinsic View on a Hybrid Subscription-Only Service

A video streaming service seems to be committed to getting game development right. It just announced a California-based studio headed up by a former executive producer of the game, and has acquired gaming developers. And Verdu seems to be willing to give its studios room to grow. “With internal games, we want to build institutional competence. We want teams to work together and deliver great products during multiple cycles, so they can get really good at it. Sometimes, the only solution is to give them the space inside an organization.

There is Evidence from across the rest of the industry that a hybrid subscription and ad-based model is possible. In the US, 74 percent of Peacock subscribers, 57 percent of Hulu subscribers, and 44 percent of Paramount Plus audience are subscribed to their respective ad-supported tiers. But Netflix is an established player that’s spent a decade and a half as a subscription-only streaming service that’s now having to retroactively bolt on advertising.

According to a statement from a publicist for the company, they are pleased with the start of their ad-supported tier as well as the eagerness of advertisers to partner with them. The data used for Antenna’s figures come from third-parties.

I don’t think there’s a good temptation to jump into that experience without knowing what’s in store. I think it is important that we continue to make sure we get things right, like measurement, delivery and all of those basics.

Early next year, Netflix plans to start cracking down on password sharing globally, charging an additional fee to use the same account outside of its primary household. This has the potential to drive existing subscribers to pay for discounted ad-supported streaming rather than pay the additional fee.

Streaming Games: A Game-Inspired Service for the Big Data, Tech, and Big Data Networks (SIGMA 2018)

It’s a lofty goal for a service barely a year into launch. The model of a crawl, walk, run is one of the guiding principles of the streaming giant. To date it has released 55 games, all mobile titles, ranging from licensed games based on popular shows like Stranger Things and the dating show Too Hot to Handle to established game properties like Tomb Raider and Kentucky Route Zero.

Night School Studios, Oxenfree creator, and an in-house game development division have all been snapped up by the company. According to Loombe, games are one of the biggest forms of entertainment. “It really is a natural extension for us to include games in our members’ subscriptions.”

But big tech companies that have taken an interest in games over the past few years, including Google and Amazon, have learned the hard way that you can’t just throw money at games and reap immediate rewards. Good games are an investment of time and talent. Microsoft, Sony, and Nintendo have a decades-long chokehold on a market that is arguably oversaturated already. As of August last year, a scant 1 percent of Netflix subscribers were reportedly playing its games.

The company will be releasing an additional 40 games this year, and the others are in the works. The company’s in-house studios are also working on an additional 16 games. It also continues to pull in already established games, including Uswo’s critically acclaimed Monument Valley and its sequel. Both games are expected to launch on Netflix in 2024.