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Apple isn’t worried about Trump’s tariffs

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Apple’s Valued Share of the App Store Grows Strongly in the Q2 2025 Fourth Quarter and Its Impact on the Stock Market

On Wednesday, Apple reported its latest earnings, under the influence of a court ruling that will upend the company’s App Store business and tariffs uncertainty that could spur price increases for devices like the iPhone. For tech industry onlookers, Apple’s revenue numbers weren’t high on their list of priorities. Still, overall revenue in fiscal Q2 2025 was $95.4 billion — a 5 percent jump compared to the year-ago quater — and services reached another all-time high. The iPad business was particularly strong and revenue increased 15 percent thanks to new products.

An Apple spokesman declined to make any company executives available for this article. The company said this year that it would invest $500 billion in the United States over the next four years and begin making artificial intelligence servers in Houston in 2026.

Gene Munster, a managing partner at Deepwater Asset Management, which invests in emerging technology companies, estimates that a complete breakdown between the United States and China would cut the value of Apple in half or more. It would drop to being a $1.6 trillion company from a $3.2 trillion company because about a third of its sales are tied to products made in China, even if it shifts some production to other countries. The value could fall to as low as $1.2 trillion if it lost sales to Chinese customers due to a dispute between South Korea and China. The government has discouraged the purchase of the device.

A major drop in Apple’s value would ripple through the stock market. The company accounts for about 6 percent of the S&P 500 index. 6 cents goes to Apple stock for every dollar invested in the fund. Investors, and most 401(k) owners, would see that stake cut in half.

Apple and Google: How Apple is winning on Artificial Intelligence for the Next 2021 App Store and the App Store, and how it may be used to steer users to the Web

The senior reviewer at The Verge has worked at the site since its founding. His coverage areas include audio, home theater, photography, and more.

New MacBook Airs, a more powerful Mac and the refreshed iPad Air are just a few of the hardware Apple has released recently. And the iPhone 16E, designed to compete with lower-cost smartphones, debuted in February. A number of stumbles and embarrassments has made Apple’s software team go through a rough patch.

The company’s attempts to build out its own artificial intelligence capabilities that rival OpenAI’s ChatGPT, Google Gemini, and other leaders in the category have been slow going. In early March, long-promised improvements to the company’s Siri assistant were delayed. Apple Intelligence is rumored to be integrated withGoogle’s software to help keep up with the times.

The company is navigating a lot of legal battles. In a Wednesday ruling, Judge Yvonne Gonzalez Rogers excoriated Apple executives including CEO Tim Cook for deliberately trying to limit and mollify a 2021 ruling intended to loosen the iPhone maker’s grip over the App Store. If the Rogers order holds, Apple will be able to appeal it but companies will be able to sidestep Apple’s in-app payments and steer users to the web.

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The U.S. and China say they have made progress in trade talks

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The US and China concluded the trade talks with a positive note despite the tensions between the two countries, US Trade Representative Richard Bessent said. “Neither side wants a decoupling…We do want trade, we want more balanced trade, and I think both sides are committed to achieving that,” he added. “China has always pursued win-win outcomes in its trade and economic negotiations,” a Chinese diplomat said.

The U.S. and China are holding talks about the US tariffs on Chinese goods

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US Treasury Secretary Scott Bessent, who held two days of talks with his Chinese counterpart He Lifeng in Geneva, has said China has been the “missing piece” in the US-China trade war. “We’ve been trying to find a solution to the dispute,” he added. China had imposed tariffs on $50 billion worth of US goods last month in response to US tariffs on $250 billion of Chinese goods.

Cook bungled Apple’s control over the App Store

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Apple believed that dropping its App Store fees would “be very attractive to developers”, The New York Times reported. Apple further believed that it had expected a lot of large developers and small developers to offer link-out purchases to their users. It prevented developers from using links that would keep users in, because the company wanted to make it harder for them to leave.

GM feels great about the 5 billion dollar hit it expects to take from tariffs

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General Motors, the largest automaker in the US, has said it won’t be raising its profit forecast for 2020 following President Donald Trump’s decision to scrap the 25% tariff on all imported automobiles. Earlier, Stellantis, which owns the Jeep, Dodge, and Ram brands, had scrapped its outlook for the year. The company’s Chief Financial Officer Doug Ostermann said there was “no certainty” about its outlook.

Apple doesn’t seem to be concerned about the tariffs

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Apple on Wednesday reported a profit of $15.2 billion in the July-September quarter, down from $19.3 billion in the same period a year earlier. iPhone sales grew 19% year-on-year, Macs saw a 15% increase and iPad sales rose by 7% year-on-year. Apple blamed the fall in iPhone sales on “continued weakness” in global smartphone sales, especially in China.