Why are companies planning on buying Chrome?

A Case Study on Google’s Prospects for a Salesmanship of the US Department of Justice in the Remediation Trial (Review Note)

If the US Department of Justice prevails in the remedies trial, then it’s possible Chrome will eventually be for sale. And there are already buyers lining up at Google’s door.

Let’s start with the why: a browser is a great way to promote your own search engine. Especially a browser that’s as widely used as Chrome. Google makes Chrome, so it obviously makes sense that Google also provides Google Search as its default way to search the web. Chrome is also the most widely used browser by a wide margin — it has an estimated two-thirds of browser market share — so that means that many, many, many more people are using Google Search instead of other search engines just because it’s the default there.

: ChatGPT’s head of product Nick Turley testified that OpenAI would be interested in buying the browser. It makes sense that the company would be interested in owning a popular browser that would allow it to bring more users to their website, as they already have search features baked into it. OpenAI would be happy to own a piece of one of the most valuable assets in the company.

Perplexity also has an artificial intelligence search option. The company’s chief business officer testified Perplexity would be interested in buying Chrome . It likely wants Chrome for the same reasons that OpenAI does: as a platform that gets more people to use its services. It already has a browser that it is making so that it can build better agents and get data outside of its app in order to better understand its users.

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