It is free with Prime when you upgrade your AmazonAlexa Plus artificial intelligence device

The Panos Panay Live Demonstration of the Echo Show and the Access to Free Early Access to Alexa Plus in the United States

Amazon says that it is smarter than before, and can deliver answers in a more sympathetic voice. It even has more powerful visual capabilities.

During a live demo, Panos Panay, who heads up Amazon’s Devices and Services department, used an Echo Show to snap a photo of the live audience and asked whether folks looked energetic. The crowd applauded at the start of the interaction, and as the picture was analyzed, it was found that everyone had laptops open, and that there was no one looking away.

Free early access to Alexa Plus will begin in late March 2025 in the United States for customers with eligible Echo Show devices. Once they have access to the service, they will receive notifications via email and device, but they will have to opt in to use it.

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