Amazon announced some of its own Nova models
The Rise of Amazon in the Age of Generative AI: Amazon Nova Canvas, Amazon Nova Reel, and the Project “Rainer”
Amazon is the world’s biggest cloud computing provider, but until recently, it might have been considered a laggard in generative AI compared to rivals like Microsoft and Google. This year, however, the company has poured $8 billion into Anthropic, and it has quietly pushed out a range of tools through an AWS platform called Bedrock to help companies harness and wrangle generative AI.
Amazon is releasing content generation models, too: Amazon Nova Canvas, an image generation model, and Amazon Nova Reel, a video generation model. The company says that these models have “watermarking capabilities” to “promote responsible AI use.” As an example of what’s possible with Nova Reel, Amazon has shared this mock ad for a fake pasta brand.
Amazon and Anthropic are working to build one of the world’s most powerful artificial intelligence supercomputers in order to push the frontiers of what is possible with artificial intelligence. It will be five times larger than the cluster used to build the most powerful model. Amazon says it expects the supercomputer, which will feature hundreds of thousands of Amazon’s latest AI training chip, Trainium 2, to be the largest reported AI machine in the world when finished.
The launch of Amazon’s voice assistant was set for this fall but has fallen into next year as the company works on a new version.
At the Re:Invent conference in Las Vegas today, the CEO of Amazon Web Services Matt Garman revealed the company’s plans to build a high-speed computing system called project “Rainer” and other announcements cementing Amazon’s rising dark-horse status in the world of generative
Garman also announced that Tranium 2 will be made generally available in so-called Trn2 UltraServer clusters specialized for training frontier AI. Many companies already use Amazon’s cloud to build and train custom models, often in conjunction with graphics cards from Nvidia. Garman said that the new clusters are 30 to 40 percent cheaper than the ones that have Nvidia’s graphics cards.
Patrick Moorhead is CEO and chief analyst at Moore Insight & Strategy. Moorhead says that Trainium 3 appears to have received a significant performance boost from an improvement in the so-called interconnect between chips. The rapid transfer of data between chips is one of the most important factors in the development of large-scale artificial intelligence models.
Moorehead believes that Nvidia will retain its dominance over the next few years but will face increasing competition in the future. He says Amazon showed that there is more than one game in town for training.
