Soon, you will be able to see Artificial Intelligence-generated ads
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Search and Shopping with Generative Artificial Intelligence: A Google View of the News and a Comment on Google’s Ads Decline
Granted, this video was included as part of a Google blog post promoting ads products, so the heavy amount of ads might be a case of the company emphasizing what’s possible and what things might look like instead of what you’ll actually see. “Over the coming months, we’ll experiment with Search and Shopping ads that are directly integrated within the AI-powered snapshot and conversational mode,” Google VP and GM of ads Jerry Dischler said in Tuesday’s blog post. The company is going to experiment with new formats native to SGE that are powered by generative artificial intelligence to create ads.
It’s probably expensive to offer generative Artificial Intelligence in ads due to the high computing costs. At a conference last week, an executive with Meta said that it is 1,000 times harder to create an output from those models than it is to use artificial intelligence.
Dischler says the company will be “diligent” in monitoring the quality of images and text generated by the new features, some of which are available to advertisers in beta form already. Google is launching some of them more broadly than its top rival, Meta, which announced earlier this month that it was initially inviting select advertisers to try out its own generative AI features.
As anyone who has experimented with an AI chatbot or image generator knows, their output can be unpredictable and even distasteful. The public is concerned over whether the development benefited from intellectual property rights.
The recent onslaught of AI-related announcements by Google has rallied shares of its parent company, Alphabet, suggesting that fears have diminished about the advent of ChatGPT-style web search crippling Google’s search and ad businesses.
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