In a video posted on his website, Musk said he’s hired a new CEO for the social media company

Twitter Phenomenology: Trump’s case for resuscitating the Capitol siege and Musk’s appearance at the London Zoo

The electric car company accounts for most of Musk’s wealth, but investors of his other companies feel that he is focused too much on the micro-blogging site. Tesla’s stock lost 65% of its value in 2022.

That isn’t to say Mr. Musk isn’t a good captain of industry. When interacting with jittery analysts, or when he’s trying to assure advertisers threatening to bolt from Twitter, he can be soft-spoken, articulate, genial — even rather boring. He reacted nonchalantly when the right-wing firebrand Tucker Carlson announced he is bringing his show to Twitter. And Mr. Musk’s selection of Linda Yaccarino, NBCUniversal’s former advertising chief, as the next chief executive of Twitter makes sense for a company that has been bleeding advertising revenue.

It is unclear if Musk’s successor will continue to carry out his mandate of relaxing content moderation rules and attempting to find new ways to generate revenue on the ailing platform.

He resuscitated Donald Trump’s account, which had been permanently suspended for inciting violence after the Capitol siege. He has welcomed back on the platform right-wing users and other controversial figures who had also been previously barred violating policies rules against harassment and violent speech.

Musk has ruled the embattled site erratically, making policy decisions that affect the whole platform on a whim and rapidly introducing a dizzying array of changes, including stripping users of “verified” blue check marks and allowing anyone to purchase a “verified” badge.

Musk often has questions about the seriousness of his announcement. In April, Musk told the BBC that his dog was the new Twitter CEO.

The billionaire suggested repeatedly that he doesn’t plan on taking the company permanently, so he is expected to announce a replacement soon.

Musk’s Army of Followers: Selling the Elevated-to-The-Holy Ghosts to the Heavens Using Social Media

One of the richest people in the world is Mr. Musk, who has built a business model that uses social media to promote his products, as well as to sell him to the once-in-a-generation innovator who created them. An essential ingredient in this model is the digital ingathering of an army of supporters who hang on his every word, promote his electric cars, cheer his rocket ships, take on his critics and in that way help keep the value of his Tesla shares, a major source of his wealth, elevated to the heavens.