Amazon is heavily investing in the technology behind it, according to its website

Founder and CEO Andy Jassy discusses generative AI technology and language models for the future of ChatGPT and other e-commerce giants

In a letter to shareholders, Andy Jassy said the company is investing heavily in large language models and generative machine learning.

Jassy wrote in his letter to shareholders that the company has been working on its own LLMs, and that they believe it will transform and improve virtually every customer experience.

The pressure that many tech companies feel to explain how they can tap into the rapidly evolving market for artificial intelligence is indicative of what Jassy meant in his second annual letter to shareholder. Since ChatGPT was released to the public in late November, Google

            (GOOG), Facebook

            (FB) and Microsoft

            (MSFT) have all talked up their growing focus on generative AI technology, which can create compelling essays, stories and visuals in response to user prompts.

“Most companies want to use these large language models, but the really good ones take billions of dollars to train and many years, most companies don’t want to go through that,” Jassy said in an interview with CNBC on Thursday morning.

“What they want to do is they want to work off of a foundational model that’s big and great already, and then have the ability to customize it for their own purposes,” Jassy told CNBC.

The platform will give access to cutting-edge language models from Anthropic andAI21, two startups developing language models that compete with those of openai.

In his letter to the shareholders, Jassy said that CodeWhispererrevolutionized developer productivity by generating code suggestions in real time.

In the letter, Jassy also reflected on leading Amazon through one of the harder macroeconomic years in recent memory, as the e-commerce giant cut some 27,000 jobs in a bid to rein in costs.

The CEO did not receive new stock awards in the next two years, and his paypackage last year was valued at more than one million dollars according to the securities filing. (When Jassy took over as CEO in 2021, he was awarded a pay package mostly comprised of stock awards that valued his total compensation package at some $212 million.)

Machine Learning and Generative AI for AWS: Amazon, Google Cloud, Stable Diffusion, and RockBed Embeddings

“Many customers are intently interested in generative AI solutions,” says Adam Selipksy, CEO of AWS. “I would say in most of my customer conversations now questions about generative AI are coming up, with a leading question being, ‘When are we going to be able to get the solutions that we want?’”

The market leader in cloud computing is Amazon. Microsoft has partnered with OpenAI, and is making the technology behind the ChatGPT available via its cloud platform Azure. Google, which has been developing the underlying language model technology for years, recently launched its own model PaLM, which is available through Google Cloud.

“It’s highly unlikely that there is any one model that is the right answer for all customers and for all use cases,” says Selipksy. We want to give our people choice and flexibility.

There are two generative language models on Amazon. Text Embeddings can be used to generate a mathematical representation of a text that can be used for translation and search.

Stable Diffusion is a generative machine learning model that can be used to generate imagery.

Emad Mostaque, the CEO of the company that created the image model says that the rockBed can remove significant friction when using generative models. “[It] is ideal for our open models that can readily go to the customer data.”