GM will not allow users of Apple CarPlay andAndroid Auto to use its future EVs
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The decision to phase out CarPlay smartphone projection technology is a setback for Apple in the competition with Google to capture more real estate on vehicle dashboards in North America. GM’s Chevrolet brand in the past boasted of offering more models with CarPlay or Android Auto than any other brand.
It will be easier for GM to gather data on its customers by limiting their access to both CarPlay and Android Auto. It could help inform future subscription products, as automakers are seeking to generate more revenue beyond just selling cars.
The decision was influenced by the improvement of the navigation and charging experience for EV owners. EV owners who go to a charging station can have the software in their vehicles warm up the battery so it is ready for a faster charge.
GM would benefit from focusing engineers and investment on one approach to more tightly connecting in-vehicle infotainment and navigation with features such as assisted driving, Edward Kummer, GM chief digital officer, and Mike Hichme, executive director of digital cockpit experience, said in an interview.
Hichme said that there were a lot of new features coming that were more tightly coupled with navigation. “We don’t want to design these features in a way that are dependent on a person having a cellphone.”
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“We do believe there are subscription revenue opportunities for us,” Kummer said. Revenue from subscriptions is expected to reach up to $25 billion a year by 2030.
GM said that drivers would still be able to use their phones to listen to music or make phone calls.