Everyone is being asked to give a loud whoop about the new iteration of the game

The Oura Ring, 5.0: A Medical Grade Fitness Tracker and an Upcycling Kit for High Performance Dressing and EKG Capture

is a senior reporter focusing on wearables, health tech, and more with 13 years of experience. She had previously worked for PC Magazine and Gizmodo.

This is a different model of fitness tracker than the others, as it only sells subscription memberships. Most wearable makers that have subscriptions will charge you for the hardware, and then customers have the option of subscribing to get extra data or features. A good example is the Oura Ring, where you buy the ring and then have the option of paying a monthly $6 subscription. You have been told that you get the hardware for free while paying a heftier annual subscription.

We need to start with hardware. The regular one and the WhoopMG are the only versions of the 5.0 that is medical grade. The trackers are about seven percent smaller than the 4.0 tracker, but they have 10 times the power efficiency as well as 14 days of battery life. There’s also a new wireless charging pack that holds another 30 days of charge. Processing speed is also purportedly 60 percent faster, and the sensors capture data roughly 26 times per second. The MG has EKG capabilities and is the main difference between it and the regular 5.0. A bit more about that in a few moments.

You can slot the main tracker into specially sewn pockets if you have new straps, leather, or other options for its body clothing. This permits you to wear Whoop at certain formal events if the tracker is not in line with the dress code. The good news is that there’s an upcycling kit option for those who upgrade from 3.6 to 4.0 the straps are not interchangeable.

Whoop Advanced Labs: Predictions for Healthspan, Blood Pressure, Hormonal Insights, and Prenatal Screening

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Whoop Advanced Labs is the most dramatic new health feature. It won’t be available at launch, but it will allow users to schedule blood tests. Those results can be viewed in the Whoop app alongside other metrics. When it is launched, Whoop Advanced Labs will also require an extra charge outside of the monthly subscription.

Speaking of which, Whoop is redoing its subscription model. For a period of 12 or 24 months, there was a subscription option for the family membership. Now, Whoop is dividing subscription tiers based on price and feature set. The entry-level Whoop One tier costs $199 annually, includes Whoop 5.0 hardware, a wired charging pack, and the basic fitness tracking metrics plus AI coaching. The mid-tier Whoop Peak subscription costs $239 annually (same as the current 12-month subscription). It includes everything on Whoop One, plus the new Healthspan metric, stress tracking, a wireless charger, and the Health Monitor dashboard for viewing your metrics. The premium Whoop Life subscription costs $359 a year, adds in EKGs and blood pressure insights, and comes with the Whoop MG hardware.

Smart rings are increasingly encroaching on Whoop’s territory for sleep and recovery tracking. It’s also difficult to pull hardcore athletes fully away from their Garmin, Suunto, and Coros watches. Meanwhile, the average user likes that Apple, Google, and Samsung watches can do more than track health thanks to their screens, something Whoop deliberately avoids.

How subscriptions can lead to backlash: An example from the L.C. publisher of mSupport.com, “An alternative to subscriptions for the garnier connect app”

After being contacted about why its changed its hardware upgrade policy, the journal couldn’t get a response from the author. We will give you an update when we hear back.

Over the hype, I have decided to cancel mine. Was excited to see they had a nice update and deflated after I saw they went back on their word about not charging for future hardware,” writes another.

It’s another example of how changes to subscriptions often results in customer backlash. A paid tier to the garnier connect app angered customers, who had been accustomed to the lack of paywall. Oura also received hefty backlash when it introduced a subscription with its third-gen smart ring.